Trek Bicycle Store of London

Electra Bicycles!

Electra Loft 7i Step-Thru
$799.99
You’ve got places to go. The 7i is the reliable super commuter that will ge...
Electra Townie Original 7D EQ Step-Thru
$799.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano...
Electra Cruiser 1 Step-Thru
$379.99
Modern cruiser with over twenty years of refinement built in to improve the...
Electra Cruiser 7D Step-Over
$429.99
Modern cruiser with over twenty years of refinement built in to improve the...
Electra Loft 7D Step-Thru
$599.99
This modern day classic is built to ride. It’s lightweight. It’s durable. I...
Electra Townie Commute Go! Step-Thru
$3,649.99
Go! to work. Go! to the gym. Go! the long way home. Townie Commute Go! is a...
Electra Cruiser Lux 1 Step-Thru
$559.99 - $569.99
The Cruiser Lux takes the basic Cruiser to the next level with modern refin...
Electra Loft 7i Step-Thru
$819.99 - $949.99
You’ve got places to go. The 7i is the reliable super commuter that will ge...
Electra Cruiser Lux Fat Tire 7D
$849.99
Here’s the skinny...you’re not riding one of these to fly under the radar. ...
Electra Townie Balloon 7i EQ Step-Thru
$1,149.99
You can see the difference right away. But if you think balloon tires look ...
Electra Townie Original 7D Step-Thru
$639.99 - $659.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano...
Electra Cruiser Lux 7D Step-Over
$649.99
Lightweight aluminum modern cruiser with over twenty years of refinement bu...

Electra makes amazing townies, cruisers and city bikes you'll love!Electra's brilliant sense of style and purpose is reflected in every bicycle they build. Since their early days they've pushed the envelope with the finest cruisers, and comfort and commuting bikes. You'll always find cutting-edge designs and the finest materials and technologies, too. Electra's beautiful rides are engineered, designed and crafted to be enjoyed, ridden and treasured.

Click to enlarge!In the old days cruisers were cool-looking yet often heavy and best for short cruises around the neighborhood. Electra's original modern cruisers are an update of the classic designs that defined American bikes in the 40's and 50's. They kept the cool style and attitude and discarded the weight and lack of maneuverability going with unique new styles, lighter materials, engineering a better frame with their Flat Foot Technology, and then adding state-of-the-art components. So now you can love the classic look of your bike and ride comfortably for any distance enjoying your classic Electra

Click to enlarge!Electra has taken cruiser design to the next level, too. Their paint jobs are rich and unique so you stand apart. Their ingenuity doesn't stop with the paint, either. It's carried over to the accessories and components. For example, their spring-cushioned seats, flared fenders and chainguards complement the meticulous finish. And, the whitewall tires, painted rims and sweeping handlebars add a touch of class to every bike.

Swing by soon and we'll get you rolling on your own Electra!