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Trek Bicycle Store of London

We carry a sweet selection of Bontrager bicycle components and accessories!Bontrager is intimately linked to the exploration and enjoyment of playground earth via two wheels. They make bicycle components, accessories and apparel, firmly grounded in a no-nonsense design philosophy that values function, design, quality, usability and also a green approach to production and packaging to reduce the environmental impact.Bontrager makes great gear for every cyclist!

Keith Bontrager, the founding father, started the company in the early 80's  as he created handmade bicycle frames and components in his California garage. Keith's mantra was simple: strong first, light second. Keith quickly gained a sterling reputation.

In 1995 Trek acquired the company and Keith came over to work under the Trek umbrella. Then in 2003, Bontrager reached a major milestone in becoming the official wheel and components supplier of Lance Armstrong and the United States Postal Service Cycling Team. Keith enjoyed the thrill of watching the components he put a lifetime into creating, conquer the cobbles of Northern Europe, climb the great cols of the Tour de France and put Lance on top of the Tour podium time and again.

Today you name it and Bontrager makes it. For your bike you'll find wheels, brakes, handlebars, forks, saddles, stems and seatposts. And every component still reflects Bontrager's initial desire for strength and minimal weight. For example, their wheel and tire technology has set impressive new standards.

Wheels and tires can be the difference between standing on top of the podium or finishing in the pack. It's the combination of weight, rolling resistance and aerodynamics that makes all the difference. And that's why Bontrager scrutinizes every detail.

Wind-tunnel and race results prove that the aero wing structure on their Aeolus D3 (Dual Directional Design) wheels and road tires have minimized the weight, rolling resistance and wind drag for maximum speed!

The D3 design was born when Bontrager's wheels were aerodynamically tested from multiple directions, not just the leading edge. The result is a revolutionary rim shape that's shallower and in turn lighter, climbs more easily, accelerates faster and handles better. This attention to detail and both lab and real-life testing is applied to all Bontrager components.
From lights and computers, to helmets, tools, baskets and bars, Bontrager makes it!
That's why Bontrager's selection of clothing and accessories are as impressive as their wheels and tires. They realize that cycling is so much more than racing, and you'll find a dedicating line of gear for everyone from commuters to tourists to mountain bikers. There are bags, baskets, fenders, lights and locks to name just a few items that will help you complete your favorite ride.

And of course, they offer men's and women's products so everyone has what they need. From helmets, gloves and shoes, to shorts, jackets and jerseys you'll find a full selection of clothing and riding accessories that look as great as they fit and function.

Stop by the shop and we'll get you and your bike riding better, faster and more comfortable than ever with Bontrager bicycle components and accessories!

Browse Our Cycling Catalog

Bontrager Duster Rim
$100.00
- Original equipment Bontrager Duster rims - Tubeless Ready Design - Opti...
Bontrager Avert Women's Stormshell Mountain Bike Jacket
$239.99
Packable protection for wet weather Be prepared if rain is in the foreca...
Bontrager Velocis Quarter Cycling Sock
$10.99 - $19.99 $19.99 Up To 45% Savings
Light on your feet The Velocis Quarter Cycling Sock keeps your feet happy ...
Bontrager Circuit Women's Windshell Cycling Vest
$119.99
The protector of all things wind The Circuit Women's Windshell Vest is a...
Bontrager Circuit Cycling Glove
$26.99 - $52.99 $49.99 - $52.99 Up To 49% Savings
A versatile, everyday bike glove with gel and memory foam padding for durab...
Bontrager Anara Women's Cycling Glove
$19.98 - $52.99 $49.99 - $52.99 Up To 62% Savings
The best all-around glove Climb with ease and descend with confidence in A...
Bontrager Specter WaveCel
$194.99
Take your protection to the next level. Bontrager Specter WaveCel offers th...
Bontrager Vella Women's Long Sleeve Thermal Cycling Jersey
$131.99 - $134.99
A stylish, fitted women's jersey with thermal material for comfort and warm...
Bontrager Race Lite Clip-On Aerobars S-Bend
$149.99
In the race against the clock, Bontrager's Race Lite Clip-On Aerobars S-Ben...
Bontrager Specter Shoes
$121.99 - $199.99 $199.99 Up To 39% Savings
Bontrager's slightly roomier Specter road shoes are aimed at the luxury-see...
Bontrager UV Sunstop Knee Covers
$19.99 $52.99 62% Savings
Keep the scorching sun at bay with the UV Sunstop Knee Covers. Unlike lotio...
Bontrager Adventure Wool Blend Cycling Jersey
$159.99
The Adventure Wool Cycling Jersey is the perfect piece to reach for when yo...