Trek Bicycle Store of London

We carry a sweet selection of Bontrager bicycle components and accessories!Bontrager is intimately linked to the exploration and enjoyment of playground earth via two wheels. They make bicycle components, accessories and apparel, firmly grounded in a no-nonsense design philosophy that values function, design, quality, usability and also a green approach to production and packaging to reduce the environmental impact.Bontrager makes great gear for every cyclist!

Keith Bontrager, the founding father, started the company in the early 80's  as he created handmade bicycle frames and components in his California garage. Keith's mantra was simple: strong first, light second. Keith quickly gained a sterling reputation.

In 1995 Trek acquired the company and Keith came over to work under the Trek umbrella. Then in 2003, Bontrager reached a major milestone in becoming the official wheel and components supplier of Lance Armstrong and the United States Postal Service Cycling Team. Keith enjoyed the thrill of watching the components he put a lifetime into creating, conquer the cobbles of Northern Europe, climb the great cols of the Tour de France and put Lance on top of the Tour podium time and again.

Today you name it and Bontrager makes it. For your bike you'll find wheels, brakes, handlebars, forks, saddles, stems and seatposts. And every component still reflects Bontrager's initial desire for strength and minimal weight. For example, their wheel and tire technology has set impressive new standards.

Wheels and tires can be the difference between standing on top of the podium or finishing in the pack. It's the combination of weight, rolling resistance and aerodynamics that makes all the difference. And that's why Bontrager scrutinizes every detail.

Wind-tunnel and race results prove that the aero wing structure on their Aeolus D3 (Dual Directional Design) wheels and road tires have minimized the weight, rolling resistance and wind drag for maximum speed!

The D3 design was born when Bontrager's wheels were aerodynamically tested from multiple directions, not just the leading edge. The result is a revolutionary rim shape that's shallower and in turn lighter, climbs more easily, accelerates faster and handles better. This attention to detail and both lab and real-life testing is applied to all Bontrager components.
From lights and computers, to helmets, tools, baskets and bars, Bontrager makes it!
That's why Bontrager's selection of clothing and accessories are as impressive as their wheels and tires. They realize that cycling is so much more than racing, and you'll find a dedicating line of gear for everyone from commuters to tourists to mountain bikers. There are bags, baskets, fenders, lights and locks to name just a few items that will help you complete your favorite ride.

And of course, they offer men's and women's products so everyone has what they need. From helmets, gloves and shoes, to shorts, jackets and jerseys you'll find a full selection of clothing and riding accessories that look as great as they fit and function.

Stop by the shop and we'll get you and your bike riding better, faster and more comfortable than ever with Bontrager bicycle components and accessories!

Browse Our Cycling Catalog

Bontrager Perf Line Bar Tape
$39.99
Handlebar tape with extra-tacky texture and a classic perforated look that ...
Bontrager OMW Shoes
$139.99 - $299.99 $299.99 Up To 53% Savings
Ride all winter long in Bontrager's OMW Shoes. Waterproof, insulated, and p...
Bontrager RXL Mountain Shoes
$329.99 - $369.99
Bontrager's RXL Mountain Shoes are pro-level kicks that are built for XC sp...
Bontrager Thermal Arm Warmers
$44.99 - $47.99
Stay warm and dry with the Thermal Arm Warmers. Pull on these warmers and c...
Bontrager Kalia Women's Cycling Tech Tee
$33.99 - $54.99 $52.99 - $54.99 Up To 38% Savings
Built for riders who live active lifestyles, the Kalia Women's cycling tech...
Bontrager Foray Shoe
$178.00 - $209.99 $209.99 Up To 15% Savings
Roam further and ride harder in this MTB shoe that won't quit on you mid-ri...
Bontrager Elite MTB Brake Cable
$24.99
Upgrade the performance of your mountain or town brakes with this incredibl...
Bontrager Shoe Replacement Straps
$15.00
Key features: - Replacement strap for buckled Bontrager Road and MTB sho...
Bontrager Drop Line Universal Dropper Lever
$27.99
Key features: - Cable actuated remote lever for the Bontrager Drop Line ...
Bontrager XXX Road LTD
$559.99
Ride what the pros ride. The most sophisticated road cycling shoe on the p...
Bontrager Evoke Women's Mountain Bike Glove
$35.99 $54.99 35% Savings
More miles at your fingertips. Slip into a pair of Evoke Women's mountai...
Bontrager Evoke Women's Mountain Tech Tee
$51.99
A soft and stretchy women's cotton tee with Polygiene permanent odor contro...