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Sales & Specials

$109.99 - $214.99 $199.99 - $214.99 Up to 49% Off
Take your protection to the next level. Bontrager Specter WaveCel offers the best in versatility and comfort for everyday rides on roads, trails, gravel, and more. From dirt to pavement, fast or slow, this new wave of protection delivers the confidence you need anywhere you ride or race. WaveCel is a collapsible cellular structure that lines the inside of the helmet. This Bontrager-exclusive technology disrupts the safety standards the industry has accepted for over 30 years. - WaveCel advanced helmet technology - The Boa System lets you easily secure and adjust helmet fit with just one hand - Fidlock magnetic buckle fastens effortlessly for a quick, secure fit - Highly ventilated design offers more airflow to keep you cool - Soft, comfortable, moisture-wicking, and washable helmet pads - Reflective elements on back of helmet offer enhanced visibility to be seen - Crash Replacement Guarantee provides a free helmet replacement if involved in a crash within the first year of ownership Sizing: - Small: 51-57cm - Medium: 54-60cm - Large: 58-63cm
$579.99 $679.99 15% Off
Roscoe 20 is a mid-fat kids' mountain bike designed to build confidence on the trail. It takes cues from the adult Roscoe, but this ride was built from the ground up for kids. 2.8" mid-fat tires, a 1x drivetrain, and a wide-range cassette make Roscoe the ideal bike for little rippers who want to build skills and have a ridiculous amount of fun keeping up with Mom, Dad, or an older sibling. Fit for riders 45-52" tall. The final word Give a kid a Roscoe and you'll make a mountain biker for life. Mid-fat tires and a wealth of kid-specific design details make this bike the perfect introduction to the trail. If your little one is ready to tag along when you hit the singletrack, this is the kid-friendly set-up that's made to build confidence, skills, and a healthy obsession with the world's greatest activity. Why you'll love it - There's no family outing as fun as a trail session, and Roscoe is the ideal kids' bike for building great memories - This isn't a small adult bike—it's built from the ground up for kids, by people who know exactly what works for them and what doesn't - When you're learning to ride, simplicity is best: a 1x8 drivetrain lets kids focus on keeping the rubber side down - The kid-specific frame geometry has a sloping top tube that makes it easier to hop on and off - The rear brake caliper is tucked into the frame to help prevent damage from laying the bike down
$39.99 - $144.99 $144.99 Up to 72% Off
All-around trail performance Hear the call of the trail? Evoke is the all-around performance mountain bike shoe that awakens the spirit of adventure in trail riders everywhere. Grippy Tachyon rubber soles deliver off-bike confidence while the durable reinforcement of GnarGuard offers protection against trail debris. Product details - inForm Race last offers a slightly roomier, high-performance fit - Glass-reinforced internal nylon plate with full Tachyon rubber outsole - Reliable 3-strap hook and loop closure system - Stiffness index - 6 of 14 - GnarGuard outer protection fights away trail brush and debris Specifications - Upper Fiber Content: 58.7% PU / 10.9% Polyester / 30.4% Nylon - Sole Fiber Content: 100% Rubber - Liner Fiber Content: 100% Polyester
$79.98 - $199.99 $199.99 Up to 60% Off
More fun with more flow Climb to new heights, roam further, and rider harder in the Foray Mountain Shoe. An undeniably comfortable off-road cycling shoe featuring a Boa IP1 dial for a superior fit on rides of any length and intensity. No matter where or how you ride, this shoe won't quit thanks to a stiff sole with a durable upper with the added protection of GnarGuard for an overall reliable trail shoe. - inForm Race last offers a slightly roomier, high-performance fit - Nylon composite Bronze Series sole provides stiff yet walkable performance - Single Boa L6 dial allows easy and precise fit adjustments - Tachyon rubber outsole allows great grip in all terrains - Stiffness index 6 of 14 - Durable, GnarGuard rubberized coating protects against abrasions and fights debris - Compatible with 2-bolt SPD-style cleats
$1,999.99 $2,499.99 20% Off
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible. - The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the improved LED controller. - Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course. - This Go! e-bike combines quality, comfort and value with Electra's signature style.
$6,699.99 $8,249.99 19% Off
Checkpoint SL 7 eTap pairs a light OCLV Carbon gravel frame with IsoSpeed and high-tech parts picked for performance and incredible ride quality on the toughest and roughest gravel adventures. A nimble-yet-stable progressive geometry, a smart and smooth SRAM wireless electronic drivetrain, carbon wheels, and internal storage give you the comfort and capability you need to tackle your next all-road excursion. It's right for you if... You want an adventure-hungry carbon gravel bike that can help you crush the toughest, longest rides. You also want the swift, precise, and cable-free shifting of an advanced wireless electronic drivetrain, and carbon wheels for extra comfort on rough terrain. The tech you get A 500 Series OCLV Carbon frame with damped Rear IsoSpeed and carbon armor, a progressive geometry that's stable at speed and efficient when you're grinding up a climb, internal storage, hidden cables that won't interfere with bags, integrated frame bag mounts, and rack and fender mounts. Plus, a carbon fork, 2x12 SRAM Force eTap AXS wireless electronic drivetrain with a wide-range cassette, and Bontrager Aeolus Pro 3V OCLV Carbon wheels with wide 700x40c gravel tires that provide extra traction and stability. You can even run a dropper post to get low on long descents. Fits up to 45c tires. The final word This bike is built to stand up to the most grueling gravel races and burliest all-road bikepacking adventures. It's light, fast, comfortable, and fitted with pro-level parts, like an advanced wireless electronic drivetrain and carbon wheels. Why you'll love it - The SRAM Force eTap AXS drivetrain is smart, smooth, and completely wireless - The damped, controlled rebound of the IsoSpeed decoupler soaks up fatiguing bumps without bouncing you around - All-new progressive geometry is quick and nimble yet keeps you stable and in control on fast, choppy descents - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - Integrated frame bag mounts and rack and fender mounts make it easy to carry gear and water
$39.99 $69.98 43% Off
- Cirrus inForm BioDynamic Chamois - comfortable, dimension-optimized cycling pad - Profila Power compressive technology fights muscle fatigue - Clean cut compression leg gripper - Reflective elements enhance visibility for maximum safety anytime - 9" (23cm) inseam - Fitted - Streamlined fit for all-around cycling performance
$7.99 - $49.99 $49.99 - $52.99 Up to 85% Off
The best all-around glove Climb with ease and descend with confidence in Anara Women's Cycling Gloves. The inForm BioDynamic design of these gloves was developed through pressure mapping analysis to disperse pressure that leads to discomfort for the best all-around cycling gloves on the market. Product details - inForm BioDynamic design distributes pressure for increased comfort and better bike handling - OverEasy inverted design provides a clean palm to reduce pad bunching for better handling - Gel and memory foam reduce peak pressure on nerves for long-lasting comfort - Sleek, integrated pull-off feature makes taking gloves off easier than ever - AX Suede synthetic leather palm provides great durability and handlebar feel - Soft nose wipe on thumb - Hook and loop closure and molded pull-on feature offer easy on and off
$999.99 $1,169.99 15% Off
Verve 3 Disc is an easy-riding hybrid bike designed for comfort on roads, paths, and city streets. The highest-end model in the Verve family features an upgraded drivetrain, stable puncture-resistant tires, and vibration-reducing handlebars and grips that make your ride even more comfortable. It's right for you if... You want a bike that will take you wherever you want to go, and keep you comfortable on every ride. You're interested in trying some longer rides for fitness or commuting and want dependable parts and an overall ride quality that makes you smile every time you hop on the saddle. The tech you get A lightweight aluminum frame with mounts for a rack and fenders, a wide-range Shimano drivetrain with 18 speeds, powerful disc brakes, wide 45c puncture-resistant tires for extra confidence and stability, a road-smoothing suspension seatpost, and an IsoZone handlebar and grips that absorb bumps from the road. The final word The top-shelf model in the Verve family is fast and comfortable. It has a wide range of gearing for whatever climbs you encounter on your ride, disc brakes that stop in any weather, and design details that keep you comfortable on longer fitness rides and commutes. Why you'll love it - This hybrid combines great comfort features with an upgraded road bike-style drivetrain that's lighter and better geared for performance - Verve's upright geometry puts you in the perfect position to see the world around you - This bike brings people together—attach a trailer and tow your kids, meet up with friends to cruise the bike path, or commute to the office with coworkers - Disc brakes perform well in any weather, let you slow down or stop faster, and require less effort to activate than rim brakes - Like every Trek hybrid, it's backed by Trek's Lifetime warranty, which means you get a companion for life
$4,699.99 $6,249.99 25% Off
Top Fuel 9.7 is a quick and nimble full suspension carbon mountain bike that fuses the flat-out speed of a cross country bike with the trail-munching appetite of a trail bike. It lets you fly up climbs, hammer through flat sections, and keep on truckin' on rough descents. It's right for you if... You're looking for a do-it-all full suspension mountain bike that's fast and capable of hitting bigger stuff. You want the performance boost of a carbon frame, and you plan to put this bike through its paces on every style of trail, from flowy to techy. The tech you get A light and stiff full carbon frame, 120mm FOX Rhythm fork, 120mm of rear travel with a FOX Performance Float shock, and a 1x12 Shimano SLX/XT drivetrain. Plus 4-piston brakes for confident descents, a Bontrager Line Dropper, and Bontrager Line Comp 30 wheels that are already completely tubeless, including sealant. The final word Top Fuel 9.7 is an efficient and capable down country bike that's at home on flowy and technical trails. What sets this model apart is the lightweight carbon frame and solid parts spec that make for great performance at a great value. Why you'll love it - The full carbon frame gives you a light, responsive ride - This bike's killer suspension setup is both efficient and ready to party - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius Wheel size: - Size X-Small: 27.5-inch - Sizes Small – X-Large: 29-inch
$8,899.99 $10,199.99 13% Off
Emonda SLR 6 eTap is an ultralight, aerodynamic carbon road bike that's designed and built to be the fastest climbing bike we've ever made. You get the incredible ride quality of our lightest platform, an ultra smart and smooth SRAM Rival AXS wireless electronic drivetrain, and you'll go faster than ever before on any elevation. It's right for you if… You're a serious road rider and racer and you want the lightest, fastest road bike we make, plus the speed, precision, and clean looks of SRAM's newest wireless electronic drivetrain. Your goal is to beat everyone up every single climb. The tech you get An ultralight and aerodynamic 800 Series OCLV Carbon frame that weighs under 700 grams, SRAM Rival eTap AXS wireless electronic drivetrain, lightweight Bontrager Aeolus Pro 37 OCLV Carbon tubeless ready wheels, an Aeolus RSL OCLV Carbon integrated aero bar/stem, and powerful hydraulic disc brakes. The final word This bike crushes climbs and flies on flats. It's aerodynamic for more free speed, but doesn't sacrifice the amazing lightweight ride quality Emonda is known for. It also comes with a wireless electronic drivetrain for lightning fast shifts. Why you'll love it: - The SRAM Rival eTap AXS wireless drivetrain won't leave a hole in your wallet, and you can fully customize your shift logic using the AXS app - Trek's fastest climbing bike is aero, weighs in at less than 700g, and rides like a dream - 800 Series OCLV Carbon is the lightest laminate we've ever made - Aerodynamic tube shaping makes this our fastest Emonda SLR platform ever-on flats and climbs alike - The Aeolus Pro 37 wheels are designed for climbing, and were developed alongside Emonda
$3,499.99 $4,699.99 26% Off
Top Fuel 7 is a full suspension mountain bike that combines the speed of a cross country bike with the go-for-it gusto of a trail bike. It's efficient up climbs and fast on sprints, but it's not afraid of letting loose when you want to get rowdy. It's right for you if... You want a full suspension mountain bike that's fast on flats and rolling terrain, but has enough travel to get wild on the trail. You want a solid build spec at a price that won't break your bike bank. The tech you get A lightweight aluminum frame with internal storage, 120mm RockShox 35 Gold fork, 120mm of rear travel with an X-Fusion Pro 2 shock and a wide-range Shimano Deore/XT drivetrain. Plus, Bontrager Line Comp 30 wheels that are already completely tubeless ready, including sealant, hydraulic disc brakes, and a dropper post. The final word Top Fuel 7 is an awesome and affordable bike that's a blast to whip around on and easier on the wallet. It's fast and fun and perfect for riders who want to test their mettle on all types of trails. Why you'll love it - This bike's killer suspension setup is both efficient and ready to party - Mino Link lets you make small adjustments to your geometry quickly and easily, even mid-ride - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius
$79.99 $164.99 52% Off
A stylish clip-in spin shoe designed for performance on the stationary bike and comfort during pre- and post-workout routines. All of the workout. None of the routine. Bontrager's all-new Cadence Spin Shoe brings performance and style to the spin studio. It's designed to help you ride beyond your fitness and indoor cycling goals, delivering the right fit for intervals on the spin bike, comfort during pre-ride stretches and post-ride burpees, and endless style on or off the bike. Compatible with two-bolt, SPD-style cleats. Product details - inForm Athletic last offers a roomier fit for on- and off-bike comfort - A single BOA L6 dial for precision fit and easy micro-adjustments - Mesh main material in upper allows for maximum breathability - Cushioned EVA foam midsole for all-day comfort - Sturdy sole with great traction for excellent walkability - 2-bolt SPD-style compatible (cleats and pedals sold separately) - Slip-on construction makes for easy on-and-off and ensures neoprene tongue stays put - Heel counter provides great heel lock for power transfer and prevents heel slip with cats' tongue material
$124.98 - $159.99 $159.99 Up to 22% Off
When bite and traction are required above all else, the Gnarwhal keeps you moving. Roll through the roughest terrain and deepest snow with the stud-ready aggressively treaded Gnarwhal. Key features - Excels in snow, ice, and slippery terrain - Tubeless Ready (TLR) for easy tubeless setup and puncture protection - Inner Strength casing is lightweight sidewall protection that's supple and strong - Studdable design allows for added traction in icy conditions - Easy install of available Bontrager Tire Studs with Bontrager Tire Stud Tool
$399.99 - $499.99 $499.99 Up to 20% Off
Make no compromises Simply our fastest, most advanced mountain shoe ever. The XXX mountain bike shoe was designed for those that demand the most of themselves and their equipment. It's the exceedingly light, stiff, zero-compromises trail shoe for XC and CXC racers that value efficiency, minimal weight and maximum stiffness. Product details - inForm Pro last delivers an ergonomically optimized, high-performance fit - 100% OCLV carbon sole is extremely lightweight and stiff for efficient power transfer - Dual, independent Boa IP1 dials for precise, zone-specific fit adjustments - Lightweight and luxurious TPU upper material for supportive comfort and perfect perforation pattern for breathability - Stiffness index 14 of 14 - Asymmetrical design and superior lace routing system reduces top-of-foot pressure while providing a more secure fit - External heel cups and no-slip heel lining prevent slippage and chafing while reacting to your movements more quickly - Durable GnardGuard outer material protects against abrasion and fights debris
$3,799.99 $4,349.99 13% Off
Verve+ 3 is an electric hybrid bike that gives your daily cruises, commutes, and workouts a boost. The Bosch pedal-assist system is powerful and reliable, and the battery is fully encased in the frame for great looks and better balance. Plus, you don't need any tools to remove it! This e-bike comes equipped with parts that put your comfort and safety first, like a road-smoothing suspension seatpost, wide, stable tires, and front and rear lights. It's right for you if... You want to do more by bike and have more fun on every ride, so comfort and user-friendly features are important. You know the extra boost of an e-bike will help you go farther, and you’re looking for one that's built to last, looks great, and is intuitive to use. The tech you get A lightweight Alpha Gold Aluminum frame, a 250-watt Bosch Active Line Plus motor (50Nm) capable of sustaining speeds up to 20mph, a Bosch PowerTube 500Wh battery that's fully encased in the frame, and a Bosch Purion controller. Plus, a 9-speed Shimano drivetrain, hydraulic disc brakes for all-weather stopping power, a suspension seatpost, wide puncture-resistant tires for extra stability, ergonomic grips, a kickstand, front and rear lights, and a rack and fenders. The final word Verve+ 3 gives you the power to adventure longer, commute quicker, and climb hills more easily. The extra boost makes riding your bike even more exciting and enjoyable, and quality components and comfort features make going farther and faster more fun than ever. - Trek's Removable Integrated Battery (RIB) system looks great and is super user-friendly: it fully hides the battery in the frame and makes it easy to remove the battery without tools - This bike gets you outside more and helps you make the most of every commute, cruise, and workout - It comes equipped with lights, fenders, and a rear rack so you're ready to ride right from the start - The suspension seatpost absorbs fatiguing bumps in the road - Compatible with Range Boost—an additional battery that doubles your e-bike’s range so you can ride longer, commute farther, and take on bigger adventures
$384.99 - $499.99 $459.99 - $499.99 Up to 16% Off
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.
$509.99 $569.99 11% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$3,199.99 $3,649.99 12% Off
Verve+ 2 is an electric hybrid bike that will help you get out and ride more. Your daily cruises, commutes, and workouts will all get a boost from the reliable Bosch pedal-assist system that sustains speeds of up to 20 mph. Plus, this e-bike is equipped with parts that put your comfort and safety first, like a road-smoothing suspension seatpost, wide, stable tires, and front and rear lights. It's right for you if... You want to do more by bike and have more fun on every ride. You know the extra boost of an e-bike will help you see more and go farther, and you're looking for one that's comfortable, built to last, and equipped with the latest e-bike technology. The tech you get A lightweight Alpha Gold Aluminum frame, a 250-watt Bosch Active Line motor capable of sustaining speeds up to 20 mph, a PowerPack 400Wh battery, and a handlebar-mounted Bosch Purion controller. Plus, Shimano hydraulic disc brakes for all-weather stopping power, a road-smoothing suspension seatpost, wide 45c puncture-resistant tires for extra stability, ergonomic grips, a kickstand, front and rear lights, and a rack and fenders. The final word Verve+ 2's powerful pedal-assist system opens up a world of possibilities. You can adventure longer, commute quicker, and climb hills more easily. The extra boost makes riding your bike even more exciting and enjoyable, and quality components and comfort features make going farther and faster more fun than ever. Why you'll love it - Electric bikes amplify your power so you can enjoy the best parts of riding even more - The 250-watt Bosch Active Line motor helps you sustain speeds up to 20 mph - This bike gets you outside more and helps you make the most of every commute, cruise, and workout - It comes equipped with lights, fenders, and a rear rack so you're ready to ride right from the start
$12,499.99 $18,299.99 32% Off
Rail 9.9 is our best long-travel electric mountain bike. You get an extra-beefy carbon frame, unbelievably smooth RockShox suspension, SRAM's best wireless electronic drivetrain, and a powerful Bosch Performance Line CX motor with an extra-long range battery and the new smart system LED remote and Kiox display that pair with the eBike Flow app to give you activity tracking, navigation, and Bluetooth connectivity. It's right for you if... You want to spare no expense on your e-MTB experience. You want the most adjustability, smoothest performance, longest range, and most high-tech electric assist you can get. You love customization and want all the cool features of the Bosch smart system, and you want wireless electronic shifting. The tech you get An upgraded OCLV Mountain Carbon frame with longer reach and oversized head tube and seat tube for maximum strength. An extra-long-range 750Wh battery, ultra-adjustable RockShox ZEB Ultimate fork, RockShox Super Deluxe Ultimate Thru Shaft shock, and SRAM XX1 AXS drivetrain. You get Bosch's new smart system Performance Line CX with a new Bluetooth LED remote for easy connectivity and all-in-one navigation and activity tracking through the eBike Flow app, plus TyreWiz and AirWiz pressure monitoring. The final word Rail 9.9 is all about top-shelf tech. RockShox's best enduro fork, Bosch's biggest battery, the smooth shifting of XX1 AXS, an updated frame, TyreWiz and AirWiz pressure monitoring, plus Bosch's latest tech with smart system. Why you'll love it - Bosch's new smart system gives you all the same power and responsiveness with a new Bluetooth-connected LED remote and eBike Flow app that puts even more control and customization at your fingertips - TyreWiz and AirWiz let you confirm your tires, fork, and shock are at the right pressure at a glance. No more getting the pump or gauge out just to check - RE:aktiv with Thru Shaft works faster than a normal shock, so it tracks the ground better and keeps you in control - The new frame is extra stout with a 34.9mm seat tube to accommodate more robust dropper posts, and an oversized head tube that works with burly eMTB-optimized forks for less flex and more precise steering - Trek's Removable Integrated Battery (RIB) system looks great and is super user-friendly: it fully hides the battery in the frame for protection, makes it easy remove the battery without tools and lets you mount a water bottle cage
$39.99 $54.99 27% Off
Bontrager's Ion 120 and Flare 1 light set is at the ready to keep you shining on every ride! These front and rear lights are simple, powerful, and easy to use. Plus, they feature long-lasting steady and flash modes and easily attach to virtually any handlebar and seatpost with the included mounts. - Ion 120 offers high, low, and flash modes for versatile lighting options - Sync bracket allows for quick and easy adjustment, mounting, and removal - Flare 1 features three modes—steady, flashing, and random flashing - Included seatpost clamp and belt clip mount for versatile mounting options - Set includes: Ion 120 front light, Flare 1 rear light, and mounts - 50+ hour battery life, front and rear - Includes all required batteries (5 AAA) - Rechargeable: No - Weight: 135g
$49.99 - $104.99 $104.99 Up to 52% Off
An eco-conscious bike jersey that offers versatile performance with comfortable materials in a fitted cut. - 37.5™ active-particle technology keeps your body at an ideal core temperature - Raw edge sleeve with silicone gripper for a comfortable and stay-put fit - Three open back pockets plus additional inset card pocket - Drop-tail design with silicone gripper covers your backside in riding positions for a cycling-specific fit - This product saves the equivalent of 14 PET plastic water bottles - UV protection 50+
$619.99 $699.99 11% Off
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.
$2,799.99 $3,499.99 20% Off
Top Fuel 5 is a full suspension mountain bike that's equal parts efficient and capable. It soaks up rough, rugged descents but still flies like a rocket up hills and on flat stretches. The light and sturdy alloy frame is built with parts picked for performance and value, making this bike perfect for your first full suspension trail bike. It's right for you if... You've fallen in love with mountain biking, and are ready for the confidence, traction, and capability of a full suspension bike. You're looking for a rugged frame and solid parts spec that pack performance without breaking the bank. The tech you get A lightweight aluminum frame with internal storage, 120mm RockShox Recon fork, 120mm of rear travel with an X-Fusion Pro 2 shock and a wide-range 1x12 Shimano Deore drivetrain. Plus, tubeless ready rims, hydraulic disc brakes, and a dropper post. The final word A solid full suspension bike at a wallet-friendly price. The best-value bike in the Top Fuel lineup is made for having a blast going fast on just about any trail. Why you'll love it - This bike's killer suspension setup is both efficient and ready to party - Mino Link lets you make small adjustments to your geometry quickly and easily, even mid-ride - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius
$10,299.99 - $12,299.99 $12,899.99 Up to 8% Off
Fuel EX 9.9 combines a light and nimble carbon frame with Shimano's best drivetrain and top-shelf suspension for a ride that's ready to rally wherever you point it. It's dripping with high-end upgrades like buttery-smooth Kashima coat, quick-engaging carbon wheels, a super-slick one-piece bar and stem, and handy multi tool hidden in the steerer tube. You want a do-it-all mountain bike that's second to none. You care about it all—from a pristine carbon frame and wheels to the lightest and best drivetrain from Shimano, and you don't want to sacrifice suspension performance for anything. You have good taste, and you know it. A light and stiff OCLV Mountain Carbon frame with a 150mm FOX Factory 36 fork with EVOL air spring and GRIP2 damper and FOX Factory Float rear shock with 2-position damper that makes light work of the gnarliest rock gardens on the mountain. Carbon wheels that keep weight down while offering stiff and reliable tracking through rowdy terrain, and Shimano's finest drivetrain with the lightweight, reliable, and precise XTR component package. Plus, you'll get adjustable geometry for fine-tuning your ride and in-frame storage that lets you keep your setup tidy without leaving behind trail essentials. Fuel EX 9.9 is a top-tier trail bike that's built for riders with an affinity for the finer things in life. It's a complete package, with the industry's best components from the ground up, with Shimano's XTR drivetrain, FOX Factory fork, carbon wheels and frame, and geometry that's ready to be tuned for how you ride. - You can tackle any trail on the mountain with its progressive geometry that makes light work of steep, punchy climbs, and turns around to rally the descents - Its cream of the crop component package has you fully equipped with the finest shifting groupset from Shimano, and buttery-smooth suspension from Fox - It comes with light and stiff carbon wheels that make quick work of technical terrain and keep you on your line, even when things get hairy - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Small – X-Large: 29-inch
$349.99 - $519.99 $489.99 - $519.99 Up to 29% Off
Outside is their best side. Electra’s Sprocket 20" bikes provide good old-fashioned fun in a good new-fashioned ride. Featuring Electra’s patented Flat Foot Technology, this bike is both comfortable and easy-to-ride. Designed to accommodate growth spurts, the Sprocket 20" is perfect for kids ages 5 to 8 between 3'8" to 4'5" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with our Flat Foot Technology, Kraton grips, Selle Royal saddle and linear-pull brakes with adjustable reach levers. Dual position crank arms allow the bike to grow with kids and Schwalbe tires with Kevlar Guard® provide flat protection, so they can ride 'til the streetlights come on. The final word Remember riding to your friend’s house or the store? Or taking off for nowhere in particular? It was simple and fun. Remember fun? We do. Sprocket features Electra quality and style with patented comfort and control. So get 'em off the devices and get ‘em outside, because outside is their best side. Why you'll love it - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike adapts with adjustable pedal mount positions. - Schwalbe Big Ben puncture-resistant tires with Kevlar Guard protect them against flats to keep them riding all day. - The universal, aluminum frame is built to last so this bike can be passed down to siblings. - Customize with an Electra bell or handlebar bag to carry all the necessities and make it their own.
$159.99 $199.99 - $214.99 Up to 26% Off
An off-road helmet with WaveCel technology that balances comfort and performance for trail riders who value safety. A major advancement in the protection against cycling-related head injuries Rally WaveCel is a high-style, high-value off-road helmet with trail-specific features and WaveCel, a leading technology in the protection against cycling-related head injuries. WaveCel is a collapsible cellular structure that lines the inside of the helmet. This Bontrager-exclusive technology disrupts the safety standards the industry has accepted for over 30 years. Product details - WaveCel advanced helmet technology - Virginia Tech 5 STAR rating - BOA Fit System lets you easily secure and adjust your helmet fit with one hand - Adjustable visor offers multiple coverage options - Extended back-of-helmet shell offers additional rear protection - LockDown dividers make helmet strap management clean and easy to adjust - Soft, comfortable, moisture-wicking, and washable helmet pads - Crash Replacement Guarantee provides a free helmet replacement if involved in a crash within the first year of ownership Specifications - Size (head circumference): Small (51-57cm) / Medium (54-60cm) / Large (58-63cm) - Fit system: Boa - Pad material: Moisture-wicking pads - Buckle type: Standard buckle - Includes: Crash Replacement Guarantee - Weight: 360g (Small) / 400g (Medium) / 430g (Large)
$199.99
Ultra-versatile helmet that is light, cool, and sleek with the added protection of WaveCel advanced helmet technology and the convenience of magnetic light mounts. If you're going to get just one helmet, make it this one Whether your finish line is on the race course or at your front door, Bontrager's Circuit WaveCel delivers the right performance, comfort, and tech to be your go-to helmet for any ride. It's equipped with features any rider will appreciate on any terrain, like WaveCel technology, a BOA Fit System for superior comfort and security, and the Blendr mount system for easy light and camera integration. WaveCel is a collapsible cellular structure that lines the inside of the helmet. This Bontrager-exclusive technology disrupts the safety standards the industry has accepted for over 30 years. Product details - WaveCel advanced helmet technology - BOA Fit System lets you easily secure and adjust your fit with one hand - Blendr magnetic mount system easily integrates a GoPro camera and Bontrager lights - Made of 50% recycled EPS material - FlatStrap semi-fixed strap dividers lay flush and move fore and aft for a perfect fit - Soft, comfortable, moisture-wicking, and washable helmet pads - Reflective elements on the back of the helmet offer enhanced visibility - Crash Replacement Guarantee provides free replacement if your helmet is impacted in the first year of ownership
$54.99 - $109.99 $134.99 - $169.99 Up to 68% Off
Keep it safe with an Electra Commute MIPS Helmet. The perfect balance of form and function, these stylish and sleek helmets are our most advanced yet. - MIPS Brain Protection System - Boa System ensures easy adjustment and secure fit - Camera/light mount and reflective visor - Magnetic Fidlock slide buckle - In mold EPS with PC shell for maximum comfort and protection - Certified to NTA 8776 standard and is ideal for e-bike riders - Size small fits circumference 48 cm - 54 cm and hat sizes 6 1/2 - 6 3/4 - Size medium fits circumference 55 cm - 58 cm and hat sizes 6 7/8 - 7 1/4 - Size large fits circumference 59 cm - 61 cm and 7 3/8 - 7 5/8 - Small size generally fits children while medium and large sizes fit adults
$829.99 $1,099.99 25% Off
Marlin 6 is a cross country mountain bike built to give you an efficient off-road ride with a suspension fork that locks out, and a simple 1x drivetrain. It's made for mountain biking, but it's also equipped with features like rack and kickstand mounts that make it a great choice for adventurous daily commutes. It's right for you if... You're testing the waters of off-road riding and want a real mountain bike at a great value with a wide range of gears to cover more ground on the road and trail. The tech you get A lightweight aluminum frame with internal routing to protect your cables and add to the bike's sleek look, powerful hydraulic disc brakes, and a simple 1x10 Shimano drivetrain that ditches the front derailleur for less clutter and easier operation. The wide-range cassette still gives you all the gears you need for big climbs and steep descents. Plus, a suspension fork with a lever that lets you easily lock the suspension so you don't waste energy on smooth terrain. The final word Marlin 6 gives you upgrades you'll notice on every ride, like the smooth, simple shifting Shimano drivetrain. Extra-strong, double-walled rims and powerful hydraulic disc brakes give you durability and stopping power for your most rugged adventures on the trail, in town, and everywhere in between. Why you'll love it - The 1x drivetrain gives you all the gears you need and none you don't - Smaller frame sizes (XXS, XS, and S) have short-reach brake levers that make it easier and more comfortable for riders with smaller hands to brake confidently - Marlin models in XXS through S frame sizes have a curved top tube and a lower standover height that makes it easier for smaller riders to mount and dismount - Rack and kickstand mounts make it easy to accessorize, so your mountain bike can double as a rugged commuter - Like every model in the Marlin family, it's backed by Trek's lifetime warranty